Project Description
Brand Identity
When I was about 12 years old, a cousin of mine gave me a book containing fonts. It wasn’t a book about fonts, it was a book of fonts. The kind that a pre-computer art director might have on his desk as a reference while working on a project. I kept that book for a long time and was fascinated by how the shapes of letters could tell a story and make you feel something. Almost every product has a brand of one form or another attached to it and that brand needs to look like something.
It needs to tell a story. It needs an identity. Maybe it was having that font book around as a teenager. Maybe it was my 8-year art school education. Maybe it was being immersed in American pop culture. I have always had a feel for choosing a font and combining it with some form of graphic design to tell a story. In the examples below, some were done for my companies, some were done for clients. Many use the “negative” space as part of the design. All of them tell a story of the brand they represent.
Brand Identity
When I was about 12 years old, a cousin of mine gave me a book containing fonts. It wasn’t a book about fonts, it was a book of fonts. The kind that a pre-computer art director might have on his desk as a reference while working on a project. I kept that book for a long time and was fascinated by how the shapes of letters could tell a story and make you feel something. Almost every product has a brand of one form or another attached to it and that brand needs to look like something.
It needs to tell a story. It needs an identity. Maybe it was having that font book around as a teenager. Maybe it was my 8-year art school education. Maybe it was being immersed in American pop culture. I have always had a feel for choosing a font and combining it with some form of graphic design to tell a story. In the examples below, some were done for my companies, some were done for clients. Many use the “negative” space as part of the design. All of them tell a story of the brand they represent.
When asked to create a brand under my own name for an store on Amazon, I thought it would be important to separate the MSD brand from the thousands of others selling bags on the platform. The cornerstone of the brand’s presence is this brand trailer.
Skills: brand identity, art direction, brand strategy, graphic design, video, visual storytelling